I provide Internet marketing and social media consulting, training and management services to small-to-medium business, advertising and marketing agencies, and non-profit organizations. My expertise lies in combining the conversational aspects of social media with the conversion elements required by businesses to achieve positive bottom-line results.You can call me" The Minister Of E-Marketing and E-tourism"
What’s the One-Word Secret to Online Marketing Success?
Would you like to know what one of the secrets to internet marketing success is? I’ll tell you in one word: consistency.
Many people are attracted to the idea of doing ecommerce. Some of these folks come to the internet with systematic thinking. They understand the importance of good training in doing whatever it is one sets out to do. This is commendable as it is important to analyze the whys and wherefores of the type of internet business that you plan to get involved in. It is vital, however, to realize when you’ve done enough analytical thought and training and that it’s time to step out and do the thing you’ve been preparing for.
There are those who will put into action what they’ve trained for. Unfortunately, they do not take consistent action. They do a little advertising here, a little over there. They sign up for resources that they plan to utilize but end up never using the resources. They try their hand on one thing first. When that effort does not produce the desired results as quickly as hoped, then they move on to the next thing that looks promising.
Then there are those people that do realize that consistency is vital, but they don’t have a clear understanding of what they need to be doing. They do not have the training needed. These are the people whom you notice spending money and time to blast out a replicated company website to whoever will bother taking a look at it. These people have not learned the essentials of internet marketing and attraction marketing. They often wind up frustrated, having lost time and money with little reward to show for it.
Successful internet marketers are able to mix the training they’ve had with consistent practice. They learn different marketing strategies and then they put these into action. As they become skilled in one method, they add another strategy to their cache of marketing weaponry. They schedule their activities so that everyday there is productive effort made towards their online businesses. There are certain days set aside for creating Squidoo lenses. Friends are added to MySpace or Direct Matches at regular intervals. The list is varied and unlimited. What’s important is that something productive is being done consistently to advance their online businesses.
There’s a simple equation to illustrate what we’ve been talking about.
Much training + little action = very little.
Little training + lots of action = disappointment.
Right amount of training + consistent effort = massive predictable success
Many people are ready to take consistent action; it’s the training they lack. Well, there are several sites one can go to for training inonline marketing. Just do a little research to find them. What’s important is putting the training into action afterward…in a consistent manner.
Tuesday, February 21, 2012
VSEO " video search engine optimization "
Video optimization started hitting the heads of online marketers
in the last 2- 3 years after the mass explosion of interest generated by
Youtube in online video watching. There are several video streaming sites on
web apart from youtube like www.dailymotion.com, www.break.com,
www.desitara.com and so on. Now comes the question as to how to market video in
internet via search or other means of marketing. Videos within a video sites
are getting popular with the on page video optimization made on youtube and
other site by mapping relevant keyword to it, found through keyword research
analysis.
After inclusion of video in the search results by search
engine, most of the SEO experts are interested in gaining traffic for their
video through search engines. Since Google being the top on the chart, there
are several video SEO methodologies one need to follow to optimize the video
for search engines.
Here is the example for video optimization in search engine.
So How to Optimize a Video in Search Results of Search
Engines
Though it is true that search engines can’t automatically
and independently determine the contents of the video, videos can be used to
list your website in the search engine results. Since the search engine is an
automated tool running behind with lots of algorithm to throw the quality
results, its difficult for it to map what is the content in the video. To help
search engine determine the video content, they introduced a format search
engine crawler can understand so as to identify the video content. Here comes
the evolution of video sitemap.
XML Video Sitemap
As in the normal sitemap creation, video sitemap also
created in XML format. XML is a markup language which can be easily
understandable by its simplicity in the code. All the Markup language helps to
give presentation in structured way. They have set of prescribed annotation to
follow, and all markup languages are enclosed in “<” “>” symbol.
With Video XML Sitemap we are able to present the data
required by search engines in a structured way as they required. When a site
makes use of video sitemap, they would be able to get double listing in the
search engine results. This will really be helpful in increase the traffic to
the website tremendously as it would be well optimized.
<urlset> :Standard protocol which is used to call the
sitemap. It inherits the certain property as prestructured by XML. The
<urlset> tag contains all the information about each url in the document and
this can be really helpful in optimization.
<url> to </url>This is the video url , whatever
is mentioned here will be reflected to that particular URL.
<loc> tag will specify the location of the video in
the url. This will help the crawlers to locate the video.
<video:video> to </video:video> will have all
the information about the video.
<video:content_loc> will give the crawler the right
location of the video. This will let the search engines know where exactly the
video has been taken from.
<video:thumbnail_loc> tag will give the location of
the thumbnail image that should be shown in the search engine results. This
must be 160X120 in dimension. The right video thumbnail has to be chosen to
induce interest in the minds of the viewer. Thus if you search for a keyword in
search, then video shown in search engine have relevant thumbnail will have
more click through rate than others. Its a really important step to be noted.
<video:title> the title of the video must be specified
in this. As we do in regular title optimization in organic search engine
optimization, we need to play with relevant keywords to optimize the title for
the video. Which will have more impact on search results.
<video:description> this tag must contain the
description of the video. This make the search engine understand what you mean
in this video. If we write proper description as we do for meta description for
a page in SEO terms then video optimization will be much easier than the non
followed once.
<video:tag> will contain the tag of the video. Each
tag must be specified differently.
<video:category> tag will contain the category to
which the video belongs. By choosing the right keyword you will be able to inform
the search engines the category of your video.
<video:duration> tag will contain the length of the
videos. In Google there is an option to click on video tabs in it and the left
panel gives the customize option to select the duration of the video. Default
option given by video section in Google are Short (0–4 min.), Medium (4–20
min.) & Long (20+ min.).
<video:family_friendly> tag will contain whether the
video that has been uploaded is family friendly or not. This will help from
adult videos being displayed to the general audience.
Note: From <url> to </url> we can give details
of one video, if you want more video to attach in same XML video sitemap create
more <url> to </url> within the one <urlset>
to</urlset>.
Once we create the XML video sitemap now its time to
register with google.
Submitting Video Sitemap In Web Master Tools
* Create the videositemap.xml
* Upload the videositemap.xml file to the root folder of
your site ie;sitename.com/videositemap.xml
* Submitting a video sitemap is similar to the normal
sitemap. Go to the webmasters tools and sign in with the username and password.
* Click on the verified domain name, click on site
configuration and then on sitemap.
* When this page opens give the URL where you have uploaded
the videositemap.xml and then click on submit.
* Wait for about 15 seconds and the status of your sitemap
will be displayed. If there is a green mark with the format as video, you have
successfully submitted your sitemap for search engines to crawl. Depending on
the crawling rate of your website the sitemap will be indexed in Google.
Once this is submitted, the probability of your video to
come in search result is higher with thumbnails and other details as in the
search results.
So once the video is uploaded and optimized for the onpage
optimization with relevant keywords and xml sitemap creation and submit. Now
its time to make it popular in public, if the keyword we are targeting with
keyword is of high competition , then just a video sitemap submission with
onpage factor won’t help. We need think and channelize the strategy to make
people aware of the video, for that we need to follow traditional search engine
optimization methods like blogging with video embed on it, link building for
the video with proper anchor text optimization in internal and external links
and so on. We can use the video popular in social media marketing channels
making it go viral in social networking sites or make viral in bookmarking to
bring traffic to video. Once the video started getting enough traffic through
all these media and then search engine feel that the particular video have the
authority to be showcased on their results, there comes the beauty of seeing
your video in top of the search results in high search keywords with all its property
as we listed xml video sitemap.