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What is an Effective Internet Marketing Strategy?
If you’re still struggling to finally reach your financial
independence & make a nice living from your home, then listen... The only
reason why you’re failing is because you don’t have a good website marketing
strategy.
If you ask any successful offline world entrepreneur how
it’s possible to build a great business without a proper strategy, he’ll start
laughing. But many internet marketing experts are trying to make money without
even realizing what on earth they’re doing online…
If you believe that you can jump in, create a website,
submit it to a few directories or blogs, sit down, relax & watch those thousands
of dollars (that you’ve seen in many marketers’ checks) to come, then you need
to stop right there. It ain’t gonna happen. You need to think: who you are and
where do you want to be in the future. Whether offline or online, there are
only two things that matter: “Buying” and “Selling”. Basically, to simplify, it
all comes down to this:
Who is your customer?
What is he or she specifically looking for? You must know
their problems or desires. You must be in their shoes and find out what is that
would make them feel better (an offer).
What is your offer?
Why should they buy from you? How come you’re better than
the rest? Why should they trust you? Are you offering your own or someone
else’s product? How will you create an irresistible offer so they beg you to
sell it to them?
Think about it… There are millions of people buying online
every single day. If they’re not buying from you then whose fault is that -
theirs or yours?
Before you even start creating internet marketing strategy
for your website(s), you need to do a research. That’s where it all begins
actually. Just like in any business, you have to understand where you are and
what can you do.
#1 Phase - Online Research
In this phase, you must research your market. Who are
your main competitors? What are they doing online? PPC, SEO, press releases,
develop their own products, do affiliate marketing or Adsense? What are their
weaknesses? Do they offer a guarantee? Is their product really good? Do they
build links constantly or not?
Who is your favorite customer? Where do they hangout:
MySpace or YouTube? Are they freebie seekers or desperate buyers? What forces
them to buy one or another product? Read reviews, forums, testimonials to find
out as much as you can about your target market.
#2 Phase – Data Analysis
If you’ve performed a thorough online market research, it’s
time to systematize the data you have. Write down what are the main strengths
and weaknesses of your competitors. Maybe you have more time than your
competitors? Or maybe you know some targeted traffic source that others don’t.
How might this affect your business?
Which are the places your target market usually visits?
What are their main concerns? Maybe they’re not satisfied with the products in
the market. Can offer something better, maybe in a form of a bonus? After that,
you come to the next step, which is developing your internet marketing
strategy.
#3 Phase – Strategy Development
When you already know your target market and your
competitors, you are able to start creating your internet marketing strategy
(or strategies). Just sit down and think about: who you are and what you can
offer to the target market.
It involves a little bit of planning. What marketing
methods you’ll use and which ones you can afford? PPC, SEO, email, blogging,
podcasting, video blogging, webinars, viral traffic generation, link building,
banner exchange or others…? You must prioritize your web marketing tactics.
Find out what’s going to bring you positive ROI in the shortest time possible.
Do you have enough time to perform search engine
optimization? If so, then sit and do everything you can, day in day out, to
rank at the top in search engines. Don’t have time? Then buy PPC traffic and
start testing your landing pages effectively. Or buy resell rights to products
and sell them on ClickBank with the help of JV partners.
Don’t have time AND money? Then you better get one or
another, otherwise you’re dead.
Seriously, you must find ways to get time or money. You
need to think about how you can exploit other people’s time and money to build
your own web business. That’s what rich people do and that’s what you must do
if you want to survive in this competitive world.
#4 Phase – Monitoring Performance
When you have an internet marketing plan, you can start
implementing it right away. The last step is to start monitoring your internet
marketing campaigns. Which keywords people typed into search engines to find your
site? Which keywords brought you the most money in PPC marketing? Are you
satisfied with your SEO rankings or not? Do majority of your visitors leave
your site without even spending 30 seconds? And so on…
Only with the help of close monitoring you can discover
what works and what doesn’t. Testing landing pages, testing Adwords ads against
each other (A/B split testing) can show you some amazing results.
