Dr.Hossam Darwish The minister of
E-Marketing and
E-Tourism 2012 Courses Agenda
Advanced
Twitter Marketing Training Course:
The most advanced, thorough, easy to follow Step-by-Step
Training course of its kind in the known universe.
Twitter:
The Advanced Twitter Marketing course is for individuals who
would like to become an expert in All aspects of Twitter and associated,
legitimate Twitter tools with a view to leveraging Twitter for business
benefit.
We follow Twitters guidelines and maintain the highest
standards of online etiquette whilst teaching delegates how to quickly build
lists of targeted followers. Large numbers of followers are only viable if they
have been selected sensibly and communicated to, -with respect.
Twitter
Marketing: Advanced Training Course:
Who is the Advanced Twitter Marketing Training Course for?
Business owners, executives, marketing managers or
individuals who would like to build a meaningful long-term Twitter marketing
strategy for the benefit of their business or brand and all business marketer
The Advanced Twitter Marketing course is essential training
for Executive Personal Assistants (PA’s) and Virtual Personal Assistants (VPA’s).
What
will Delegates learn on the Advanced Twitter Marketing Course?
Delegates will learn the most productive and rewarding
methods of finding and following target user groups and how to formulate and
transmit BRANDED content using the Twitter User Interface (UI) and approved
Twitter marketing tools and applications. Delegates will also learn how to
measure their performance against their own KPI’s.
Course
Agenda:
9:00AM Registration and Networking
Course Introduction, The anatomy of Twitter
Twitter Rules, Regulations and Terms and Conditions of Use
How Twitter Impacts on Search Engines and the WWW
Introduction to the Twitter Productivity Tools
Twitter marketing work-flow, tools and methods
Lunch (Provided)
Local marketing methods using twitter Lists
How to target and follow large numbers of people “legally”
Overview of the “fast-follow” productivity tools which are
banned by Twitter
Tuition and practice with the Twitter Marketing Tools
Practical Twitter Marketing Exercises
5:00PM Training Overview and Questions
6:00PM Meeting Close
Advanced Twitter Marketing Course Fees
The Advanced Twitter Marketing Course fees per delegate:
1 x Ticket $ 175.00 USD.
Price includes lunch and refreshments. Please contact us for
dates and venues in your area. drhossamdarwish@gmail.com
The Social Media
Basics Training Course teaches everything you need to know, and have in place before
beginning your Social Media Marketing journey. Get the basics right
and then the rest will be easier.
Basic Social Media
Training for Business:
Love
or hate it, Social Media Marketing is increasingly important for businesses of
any size from sole trader to the corporate giant.
The
problem of course knows where to start and how to leverage Social Media for the benefit of your business without
wasting hundreds of hours guessing where to be, which tools to use, how to use
them and when.
Social Media can be a dangerous drain on time and resources, so as well as teaching
the “why” and the “how” we teach best working practices for social media time
management and meaningful productivity.
The Social Media
Basics course is for those
businesses that know they should be involved but are not sure where to start.
During the course Dr.Hossam Say will
help delegates to understand how the internet has evolved and why social media
marketing is important for their businesses.
Our
teachers uses a really easy to
understand and implement Step-by-Step training method and delegates also leave
the course with a detailed set of road-maps and per-printed notes to ensure
that they can implement the strategies upon return to their busy offices.
Why Social Media
Basics for Businesses?
Social
Media Basics is a full day, instructor led introduction to Social Media
and Network Marketing.
It includes live, hands-on, Step-by-Step training using the tools, processes and software needed to successfully implement a social media marketing campaign.
It includes live, hands-on, Step-by-Step training using the tools, processes and software needed to successfully implement a social media marketing campaign.
There
are literally thousands of Social Media sites, items of software and
applications involved with social media marketing and when novices set-out into
social media they get drawn into a dizzying array of affiliate products and
software; most of which is useless and some dangerous.
Dr.Hossam
Say will guide delegates through this jungle and explain what to use and what
to avoid. AND how to achieve a meaningful Social Media experience using very
high quality tools, software and applications all of which are FREE! Please do
not purchase any social media software or applications prior to attending the
Social Media Intermediate course.
How will Delegates
Benefit from the Social Media Basics course :
Delegates will learn:
- How the internet works and how it is evolving
- How Search Engines work in relation to websites and social media
- Why Social Media Marketing is so important for delegates businesses
- Which Social Media platforms are right delegates businesses
- Which FREE Social Media productivity software and tools to use
- How to navigate the Social Media Landscape
- How to formulate a Social Media Marketing Strategy
- Why Twitter is at the Center of the Social Media Space
- How to manage your social media time
- How to Manage your PC/Laptop productively for Social Media Management
Delegates
will leave the course with a productive working knowledge of how to leverage
Social Media for the benefit of their business.
How much does the
Social Media Basics course cost?
Single delegate investment $175.00 USD
Price includes lunch and refreshments. Please contact us for
dates and venues in your area. drhossamdarwish@gmail.com
Private,
individual tuition at your place of work or ours is available upon request.
Minimum 16 delegates. Otherwise please contact us for further details. drhossamdarwish@gmail.com
3-
Social Media
Intermediate Training :
Most
will agree that the Internet is a rich source of new business revenue. The key
to funneling this new revenue in to your coffers lies in a your ability to tap
in to the seam in a manner that will be welcomed and appreciated by the sea of
potential new clients that exists on the social web.
Social
media allows a business to merge and communicate with prospects in the places
that they “hang out” instead of Sell to them. Rather than chase business the
company merely invites it, and then it will come.
When
a brand engages consumers in conversation without trying to sell, they win
respect and “citizen advocates” a consequence of which is more new clients and
increased sales, or increased awareness to your message.
Traditional Field Sales Team -vs- Social Media Sales Team :
Social
Media Marketing is still in its infancy and the businesses that choose to learn
how to dominate their category online via integrity driven Social Media
Marketing will benefit ahead of the competition.
Dependant
on the business genre a tradition sales team can cost an overhead large enough
to finance a small country. Conversely a single Social Media Sales person can
touch thousands of people per day at a mere fraction of the cost.
EG:
A traditional field sales person will cost his or her employer upwards of $25.00 per sales call, a well trained Social Media Marketer will
cost his or her employer about $35.00 Per-Day!
The
case for training key members of your team in Social Media Marketing techniques is as compelling as not engaging in Social Media
Marketing is Scary.
Social Media Marketing
Training Courses:
Who do we tailor our Social
Media training courses for?
1.
Small business owners or individuals who will carry out their
own social media marketing.
2.
Corporate Teams A: Chairman, CEO and Senior executives
3.
Corporate Teams B: Corporate Marketing Department teams
4.
Marketing managers or senior staff who supervise staff involved
in social media
Further
to the above we provide a Social Media Marketing Management Service for organizations
who would prefer to outsource their Social Media Marketing operations to a
dedicated professional. This makes sense for large organizations who need pin-point
accurate feedback and reporting with a view to honing medium and long-term
marketing strategies.
Social Media Marketing
Course for Business:
This
full day course is an instructor led introduction to social media marketing and
includes live, hands-on, Step-by-Step training using the tools, processes and
software needed to successfully implement a social media marketing campaign.
Delegates will learn:
- A brief history of the internet and how it works
- What is Social Media and Why it’s Important
- What is Search Engine Optimization (SEO)
- What is Search Engine Marketing (SEM)
- How to link SEO – SEM and Social Media for business benefit
- How to build a meaningful Social Media Architecture
- How to amplify and project your brand, product or service
- Social Media – Time Management and Productivity
- How to build a meaningful network of followers and advocates
- Which programmes and applications to use to optimize each aspect of their work
- How and when to use specific social media tools and applications
- How to monitor their social media marketing impact and performance
- Which social media platforms to integrate with and why
- How to automate aspects of their work with quality, precision and integrity
- **Note we do NOT advocate or teach the use of Twitter following software
- How to target and communicate with specific profession or consumer groups
- How to market with integrity to a local geographic audience
- How to engage in conversation with a wide and deep social network
- How to stream the brand name without annoying your network
- How to drive significant traffic to the organizations website or message
- How to improve customer relations via social media channels
Building
brand reputation and trust is essential in our new digital world, and by utilizing
available technology organizations can significantly increase awareness of
their brands, products and services to a far wider audience than ever before
possible.
The
objective is not to sell, the objective is to integrate with your intended
audience and create awareness which leads to connections which leads to
increased interest and trust, which in-turn leads to more sales.
The Social Media Intermediate Marketing Course fees per
delegate:
1 x Ticket $ 200.00 USD.
Price includes lunch and refreshments. Please contact us for
dates and venues in your area. drhossamdarwish@gmail.com
This
course can be tailored and delivered in-house. Quotations by request. Please
contact us for further details.
4-
Search Engine Optimization Training:
Organic Search is the means by which most non-staple
products and services are researched and purchased today and increasingly in
the future. So if your website cannot be found on the first page of Google then
in the eyes of your customers and prospects your business may cease to exist.
Did you know that the number one Organic ranking position on
Google gets 40% of the click through’s for search terms? What would it mean for
your business if you dominated the organic search results?
Search
Engine Optimization Training Course Agenda:
What you will learn and take away from the Search Engine Optimization
Training Course :
- The history of the internet and how it has evolved
- What is Search Engine Optimization (SEO)
- What is Search Engine Marketing (SEM)
- How do Search Engine Algorithms work
- What is Page-Rank and how does it work
- What is an Alexa Ranking and why is it important
- Website Page SEO Copywriting Essentials
- Blog SEO Copywriting Essentials
- Website Content Planning and Strategy
- How to Optimize Images for the Search Engines
- What is Meta-Data and how it should be structured
- Essential HTML knowledge relating to Search Engine Optimization
- What are back-links and why are they important
- How to build a back-link strategy and get QUALITY back-links
- On-site – Search Engine Optimization
- Off-Site Search Engine Marketing
- How external resources impact on your website ranking
- How social media impacts on Search Engine Optimization
- How to build a Social Media Architecture to accelerate SEO and SEM
- Essentially this 1 day Search Engine Optimization Training course will teach everything the website owner or administrator needs to know to get ranked on the first page of Google.
Each Delegate will receive an individually prepared top 10
SEO Website Competitor Analysis report worth £300.00 and the course will teach
delegates the strategy they need to implement in order to beat their
competition.
Who will benefit from attending the Search Engine Optimization
Course?
Any website owner or person who is responsible for a
website, form the sole trader to the corporate website administrator will
benefit from attending the Search Engine Optimization Training Course.
Where & When:
How much will the Search Engine Optimization Training Course
Cost
Open delegate training courses: $390 USD per delegate
(20% discount for multiple bookings from the same organization)
Price includes lunch and refreshments. Please contact us for
dates and venues in your area. drhossamdarwish@gmail.com
5 - LinkedIn Course:
The Linkedin course provides the training on how-to use
LinkedIn for business. It covers the how-to steps to market the business'
products, services and brand on LinkedIn.
In addition, what is covered in this course can also provide
insight and techniques on how to use LinkedIn for networking for individual
professionals for employment opportunity and development of business alliances.
LinkedIn members are business-minded professionals. They are
people who comprehend the value of professional contacts, are interested in
connecting with professional 'groups' and are interested on expanding their
business and professional networks.
LinkedIn provides the opportunity to grow your network for
business or career by increasing your exposure to gain business leads or
professional connections.
Learn social media marketing techniques and strategies that are
specific for Linkedin. We
eliminate the mystery and demystify the process.
LinkedIn Course Agenda :
Intro to Business Social
Networks:
·
Business professional networks explained and its purpose
·
Why being involve in online professional networks are beneficial
to both businesses and individual professionals
for career purposes.
Getting started right:
·
Steps to open an account on LinkedIn
·
Review of the internal components of LinkedIn
and identify which functionalities are beneficial for
businesses and for individuals who like to increase their network
connections.
·
How to step-by-step to use the key functionalities of Linkedin for
marketing purposes
·
LinkedIn online etiquette – what you should do and not do
Generating leads and increasing business exposure:
·
Techniques on how to market your business or professional skills
on LinkedIn
·
Strategies to find and generate leads on Linkedin
Included:
- Course notes
- LinkedIn User Guide In
PDF version
- 6 months email and
phone support from the course instructor
Cost: $150
After completing the
LinkedIn Course, you will know how to:
·
Up-date the components in profile and know which are important
- Create, manage and understand company listing
- Leverage and use LinkedIn to its full potential to market your business or professional skills by understanding how to use key functionalities; profile, groups, connections, contacts, messages, advance people search and company.
- Market your business and professional skills effectively by understanding the LinkedIn marketing cycle
- Find and generate leads, business alliances and professional connections on LinkedIn
- Translate connections into leads
- Integrate Twitter and Blog feeds
Who Takes Our LinkedIn
Courses :
- Business owners and entrepreneurs who want to increase their online business exposure on the social media channels to attract their target market to increase leads and sales.
- Marketing and sales executives - our courses will provide them with the essential knowledge to make the decisions on the proper direction of the company’s social media marketing campaign.
- Website developers - whether working for a company’s I.T. team or a freelancer, understanding social media marketing helps them develop websites that are industry leading.
- Marketers entrusted with the responsibility of promoting their company's or client's web site and brand on social media sites.
- Career professionals to improve credentials, for continuing education, professional development and where their job requires the knowledge of the use of social media for communication, branding, public relation and marketing.
- Sales Professionals that depend on high number of leads to generate income i.e. real estate agents, insurance brokers, mortgage brokers etc…
- Recent Graduates of traditional Marketing Degree or Diploma Programs, for additional business training where their curriculum does not include a full exploration of the top social media channels (Facebook, LinkedIn, Twitter & Blog).
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