Google AdWords for Video Launches
Why you Don't use Dr.Hossam Video distribution services Now ?
What does
the new Google privacy policy, YouTube and Trueview metrics all have in common?
They form the foundation of Google’s latest AdWords platform change which
brings video advertising out of the realm of huge budgets and TV ad campaigns
and into the hands of small to medium sized businesses all over the world.
Google aims
to bring the analytical power of paid search advertising to video content and
use the same type of bidding model to make video advertising available,
affordable and measurable for everybody. The most significant change for
experienced video advertisers is that campaigns will now be able to
demographically target 10x more users on YouTube.
Just like
paid search, where you only pay per-click to your website regardless of how
many times your ad is shown, with AdWords for video you only pay per-view of
your video ad. What is more, with TrueView pricing you only pay every time a
user watches your entire video ad. Should a user skip your video ad (by
pressing the skip button) in the first 30 seconds or before the end of your
video ad, you will not be charged. If your ad runs over 30 seconds, you will be
charged a cost-per-view at the 30 second mark.
There are
four types of TrueView ad formats, which enable you to determine exactly where
you want your ad to appear on YouTube and the Google Display Network (GDN).
These ad formats are:
In-stream
In-search
In-slate
In-display
These
essentially control whether you want your video ad to appear as a pre-roll to
other videos, in search results, at the end of other videos or in the related
videos section.
New
Features in AdWords for Video
Now that
AdWords for Video is out of beta, Google has released a slew of new features
for users to target and analyze the impact of your video ads. Here is a quick
overview video of the AdWords for Video features and an explanation on how to
get started (the key points in the video describing new features are linked
below).
TrueView
Format Selector - Now with the four TrueView ad formats you can opt out of
specific types. For example, disabling in-search ads will be denoted as a
partial opt in to the Google Display Network.
It’s really
simple to get started. All you will need in advance is a YouTube account. All
you have to do is go to AdWords.Google.com/Video and link up your YouTube
account.
To celebrate the official launch of this product Google is also giving
away a total of $50 million in free advertising credits worth $75 per account.
Why you Don't use Dr.Hossam Video distribution services Now ?
·
Video Distribution & Submission - Do you want your
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t Thanks
Drhossamdarwish@gmail.com
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