Questions about Social Media

1-How can I promote and make my blog more visible?

I am currently writing a business blog with a single post per week. It is meant to give a more personal look into my business ideas. I only have a small number of people subscribed to it though. How can I bring more attention to my page, without paid advertisements?

I use social media channels to promote my blog and also Google+. I don't use any paid advertisements at all. Consider promoting through: Twitter, Facebook, Google+, LinkedIn. In LinkedIn, you could add your newest post to your status update but I'd also suggest, where it makes sense, to use a post in response to a question in a relevant discussion group. For example, often when I'm responding to discussions in LinkedIn (or even in the Answers section), if I can respond and include a link to a relevant post I've written - I do so and that drives traffic. I assume you have an RSS feed which is certainly necessary. Don't require people to be registered subscribers - many individuals don't like this. An RSS feed is "open" and usually attracts more subscribers.

Hope this helps!

2- How does one measure ROI on a large-scale social media campaign?

Start with the defining the role of social media in their enterprise:

Is social media being used to fill the top of the conversion funnel for purchases through demo/interest targeting on platforms like Facebook?

Is social media being used as a CRM mechanism for increasing monetization of the engaged (assumed 'fans') user base? 

Are you participating in social media to be able to reduce the barriers to purchase through consultative Q&A in pre-sales activities?

Depending on the role that social mediaplays that will determine what the ways are in which you can determine ROI. 

Certainly, measuring ROI through brand favoritism and sentiment is a real eye opener.  Increasing brand sentiment and favorability (as a metric) surely leads to increased purchase behaviors as well as perhaps sourcing referrals from the user's social graph.

Read Jim Lecinski's ZERO MOMENT OF TRUTH pdf.  It is a good framework for how consumers interact through multiple touch points on their way to making purchase decisions - of which social plays a key role in influencing decision making.  There are specific ways to measure this impact which would be much more in depth than this mechanism for response could handle.

3- Is Social Media already a thing of the past and has Google jumped on the band wagon too late?

Thanks sir , without your "question" I would not have discovered this article. Brilliant perspective about the near future of the Internet supported with some amazing facts. For example: "Microsoft's share of internet-connected devices has gone from 95% to under 50% in 3 years."

I think the article is focusing on "Why Social is Over" because that headline will get a lot of clicks and readers. But, Roger McNamee is saying things that are more important than hype and this article is a must read.

Roger is saying that Social Media as an isolated concept is obsolete so now is not the time to be investing in social networking start-ups that copy past models. He is saying that social media is now so big and HTML5 is so flexible that social will now be seamlessly integrated into everything else.

Social media is becoming a part of the ether; it is as much a part of how societies communicate as are conversations, physical gatherings and phone calls. It's no longer an isolated, special thing with a particular brand name, it is how we live today. Roger's point is that social media is now a fabric woven into our lives which means that it is no longer an investment strategy.

4- Is Social Media Strategy for businesses the intersection between web design and online marketing?

Social Media  Strategy is the begging of the integration of online and traditional media.  As we are quickly discovering if one does not have an integrated approach to both digital, social and traditional marketing they are not going to achieve the maximum return for their marketing investments.  The results of 2011 are showing that for most organizations that added social media to their marketing mix it accounted for approximately 25% of their overall sales volume.