Creating a safety net for your social-media activities has
never been more important.
When Twitter went down last year for several hours, tweeters
believed that it was a service attack with all their personal and business
information hacked and lost. Although Twitter denied falling victim to an
attack, new hackers and technologies surface daily -- making protecting your
social content and contacts all the more vital.
Not only would trying to rebuild your business's social
presence be extremely stressful, the loss of information could also ultimately
affect your company's results. To avoid this end, here are six tools to help
you cast a social safety net:
Backupify.com. This cloud-based service in
Cambridge, Mass., offers regular backup of your information that's housed on
such sites as Facebook, Twitter, LinkedIn and others. This site will preserve
your online profiles, messages and photo albums in case the originals are
corrupted, stolen or simply disappear. Owners can also back up their Google
apps data, which could get corrupted by hackers or user error. Prices range
from $4.99 to $19.99 a month, depending on how much data and the number of
accounts you need to back up. A free version of the service allows users to
secure three accounts and one gigabyte of data.
SocialSafe.net.
When backing up your data through SocialSafe, which is a social-media backup
service from the UK based iBundle, you can create an online and offline,
private and searchable digital journal of your entries and photos. You can even
travel back in time to see how your social media profile has changed. The free
version offers a limited Facebook backup with photos, friends and updates. With
the standard upgrade for $3.49 a year, you can back up both your Facebook and
Twitter profiles -- saving your direct Twitter messages and mentions along with
Facebook photo comments, "likes" and tags. The pro upgrade for $6.99
a year gives you the capability to back up your content on added sites such as
Google+ and Viadeo. And for $13.99 a year, you can back up all these sites,
along with your business's Facebook Pages. Sorry, they don't offer to back up
your LinkedIn contacts and messages at present, but they say they're working on
it.
ArchiveFacebook.
This free tool from Firefox allows you to save actual web pages from Facebook
to your computer. By downloading this Firefox add-on, you can save photos,
messages, friend lists, notes, events, groups and other Facebook information
directly to your hard drive.
BlogBackupr. This free service from Triop in
Sweden offers daily backup of your blog without installing any software. While
the service offers to automatically restore blogs running on WordPress and
Blogger.com, BlogBackupr also provides back-up support for blogs that run on
other systems such as Tumblr. Though, with other systems, all the service can
preserve is what you publish through your site's public Really Simple
Syndication, or RSS feed.
TweetBackup.
Another free offering from Triop is TweetBackup, which provides an archive of
up to 3,200 of your tweets and the people or brands you follow. The service is
especially appealing because it doesn't require your Twitter password to do the
daily backup. Hackers have preyed on Twitter users who've offered up passwords
to some applications in the past.
YouTube
Downloader. This software allows you to download videos from YouTube,
including HD and HQ videos, and convert them to other video formats like MOV or
MP3 files. If you don't already have your videos saved on your computer, you
can download them from YouTube and save them on your hard drive. This YouTube
Downloader is a free program.
It's never too late to get in the habit of preserving your
social media information by incorporating a daily backup into your marketing
plan. Your social presence is valuable currency these days, so protect it down
to the blog post, photo video and link that you shared through one of your
social networks.
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