here’s a few recent stats for you to chew on …
- 78% of Internet users conduct product research online.
- 78% of business people use their mobile device to check email.
- 40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item.
- 91% of email users have unsubscribed from a company email they previously opted-in to.
- 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
- 57% of businesses have acquired a customer through their company blog.
- 67% of B2B companies and 41% of B2C companies have acquired a customer through Facebook.
- The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
- Companies that blog get 55% more web traffic.
Latest Digital Statistics Compilation Australia
Social
– Facebook Usage
1. In December 2010 there were 9,361,520 Australia’s actively using Facebook.
2. In December 2010 – users by age group were as follows – 35% or roughly 3.2 million subscribers fell into the 20 to 29-year-old category. At 21% or nearly two million users each are the 30 to 39 and 13 to 19 age bands. More than 1.2 million users are in the 40 to 49-year-old band that makes up 13% of the total. And about 732,000 people between the ages of 50 and 59 form 8% of the total. The remaining 210,000 are aged 60 and above.
3. Facebook represents almost 1 in every 5 pages viewed on the web by Australians during September 2010. Facebook’s 19.3% share swamps Google.com.au’s 7.4% share of page views.
4. The average session time for a user visiting Facebook during September 2010 was 28 minutes and 58 seconds.
1. In December 2010 there were 9,361,520 Australia’s actively using Facebook.
2. In December 2010 – users by age group were as follows – 35% or roughly 3.2 million subscribers fell into the 20 to 29-year-old category. At 21% or nearly two million users each are the 30 to 39 and 13 to 19 age bands. More than 1.2 million users are in the 40 to 49-year-old band that makes up 13% of the total. And about 732,000 people between the ages of 50 and 59 form 8% of the total. The remaining 210,000 are aged 60 and above.
3. Facebook represents almost 1 in every 5 pages viewed on the web by Australians during September 2010. Facebook’s 19.3% share swamps Google.com.au’s 7.4% share of page views.
4. The average session time for a user visiting Facebook during September 2010 was 28 minutes and 58 seconds.
Video
5. More than three quarters of online Australians (77%) watched video content on their computer at least once in September and a further 26% watched video on their mobile phone.
6. In October 2010, Australian video viewers consumed an average of nearly 8 hours of video.
7. Males spend a significantly longer amount of time viewing online video than females. On average, males watched just over 10 hours of online video in October, while females averaged 5.2 hours. Males also consumed a higher number of videos on average at 113 videos per viewer, compared to females at 72 videos per viewer.
5. More than three quarters of online Australians (77%) watched video content on their computer at least once in September and a further 26% watched video on their mobile phone.
6. In October 2010, Australian video viewers consumed an average of nearly 8 hours of video.
7. Males spend a significantly longer amount of time viewing online video than females. On average, males watched just over 10 hours of online video in October, while females averaged 5.2 hours. Males also consumed a higher number of videos on average at 113 videos per viewer, compared to females at 72 videos per viewer.
Mobile
8. According to the AIMIA mobile survey, the proportion of respondents who own a Nokia or Motorola handset has declined over the last few years, while those owning an Apple handset has increased. The top handset brands of respondents this year were Nokia (41%), Apple (21%), Samsung (12%), Sony Ericsson (9%), LG (6%), Motorola (3%) and Blackberry (3%).
9. 24% of respondents used their mobile phone for banking at least on a monthly basis, compared to 19% last year.
10. 12% of respondents used their mobile phone to buy things for their mobile phone at least once on a monthly basis, compared to 10% last year.
11. 9% of respondents used their mobile phone to buy things not for their mobile phone, at least on a monthly basis, compared to 8% last year.
12. In September 2010, one third of Australians (36%) accessed the Internet via their mobile phone in the past 30 days and 13 percent accessed the Internet via a handheld media device other than a mobile.
8. According to the AIMIA mobile survey, the proportion of respondents who own a Nokia or Motorola handset has declined over the last few years, while those owning an Apple handset has increased. The top handset brands of respondents this year were Nokia (41%), Apple (21%), Samsung (12%), Sony Ericsson (9%), LG (6%), Motorola (3%) and Blackberry (3%).
9. 24% of respondents used their mobile phone for banking at least on a monthly basis, compared to 19% last year.
10. 12% of respondents used their mobile phone to buy things for their mobile phone at least once on a monthly basis, compared to 10% last year.
11. 9% of respondents used their mobile phone to buy things not for their mobile phone, at least on a monthly basis, compared to 8% last year.
12. In September 2010, one third of Australians (36%) accessed the Internet via their mobile phone in the past 30 days and 13 percent accessed the Internet via a handheld media device other than a mobile.
Online Shopping
13. In the past year, shoppers have spent $10 to $12 billion online, about 5 per cent of total retail sales of $250 billion.
14. Market researchers Frost & Sullivan predict that online spend will grow to $18 billion by 2014.
15. Online spending grew 12% in Australia in 2010
13. In the past year, shoppers have spent $10 to $12 billion online, about 5 per cent of total retail sales of $250 billion.
14. Market researchers Frost & Sullivan predict that online spend will grow to $18 billion by 2014.
15. Online spending grew 12% in Australia in 2010
Online Advertising
16. According to the PricewaterhouseCoopers’ Media and Entertainment Outlook 2010 – 2014 report, online advertising in Australia is forecasted to grow at a compound annual growth rate of 15.4% every year for the next four years. While the same forecast for print growth is 1.9% and for free TV is 3.9%.
17. In Q3 2010, general display and classifieds advertising accounted for 26.5% and 24.6% respectively, of total advertising expenditure, while search & directories advertising comprised of the remaining 48.9%.
18. CPM based pricing continued as the dominant expenditure type with 75% of advertising expenditure allocated to CPM buys whilst 25% was on a direct response basis.
19. Finance, motor vehicles and computers & communications continue to be the dominant industries using general display advertising, comprising 44.3% of the general display spending. Motor vehicle (manufacturers) was the largest subcategory at 10.5% of general display spending for the quarter, marginally down from 10.7% in Q2 2010.
16. According to the PricewaterhouseCoopers’ Media and Entertainment Outlook 2010 – 2014 report, online advertising in Australia is forecasted to grow at a compound annual growth rate of 15.4% every year for the next four years. While the same forecast for print growth is 1.9% and for free TV is 3.9%.
17. In Q3 2010, general display and classifieds advertising accounted for 26.5% and 24.6% respectively, of total advertising expenditure, while search & directories advertising comprised of the remaining 48.9%.
18. CPM based pricing continued as the dominant expenditure type with 75% of advertising expenditure allocated to CPM buys whilst 25% was on a direct response basis.
19. Finance, motor vehicles and computers & communications continue to be the dominant industries using general display advertising, comprising 44.3% of the general display spending. Motor vehicle (manufacturers) was the largest subcategory at 10.5% of general display spending for the quarter, marginally down from 10.7% in Q2 2010.
Internet Marketing & Social Media Statistics – January 2012
The social media landscape is changing rapidly and although I see loads of research, I rarely get an overview of statistics all in one place. I also rarely see time-dependent lines showing how specific statistics evolve over time, so I’ve decided to create that exact resource.
If you have any ideas for a better way to present this data efficiently feel free to chime in.
Social Media Statistics – Jan 2012
Facebook
Facebook is going to serve 4 billion impressions today. – Trada, January 19, 2012
Fans are up to 547% more likely to engage with a brand than nonfans – SocialCode
Mobile
Almost a third of UK consumers have made a purchase using a mobile website in the last twelve months, and 26% having done so using a mobile app.
25% of online consumers said they would try a competitor if the mobile website was not working, while 64% said they’d only give a mobile website an average of three chances to work before moving on.
Most ambitious mobile users are sucking up tons of data. The top 1% of mobile consumers are using half of the world’s bandwidth.
One half of all mobile searches lead to a purchase.
Miscellany
- Pinterest now drives more referral traffic (3.6%) than YouTube (1.05%), Google+ (0.22%), and LinkedIn (0.2%) combined, according to Shareaholic’s January 2012 Referral Traffic Report. Pinterest grew 44% from 2.5% of referral traffic in December 2011, after owning just 0.17% of the traffic in July 2011. Facebook remained the top referral source, growing 3% month-over-month from 25.6% to 26.4%. StumbleUpon also maintained its second ranking, though it dropped 22% from 6.5% to 5.07%.
- For every $1 spent, social media marketing returns an average of $1.50, reported BzzAgent in January 2012. The company analyzed results from Marketing Mix Modeling studies conducted on BzzAgent social marketing campaigns for 21 leading CPG companies to determine the figure.
- Analyzing 7.9 million social video views for brands across a number of vertical categories, Jun Group found that the average social video campaign delivers 30.1% additional media value above-and-beyond the media spend . The company defines earned media as a series of actions that users initiate after watching a social video, and placed a monetary value on each action to reach its conclusion.
- According to January 2012 data from Fiksu, the cost of acquiring loyal application users(people who open an app 3 times or more) peaked at a record $1.81 in December 2011, up 26.5% from $1.43 in November, and representing an increase of 65% from $1.10 in May 2011.
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Online Video in 2012Online video viewers will reach 169.3 million in 2012.53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.Mobile video viewers will reach 54.6 million in 2012.Smartphone video viewers will reach 51.2 million in 2012.
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