Wednesday, February 22, 2012


With IOETI you have to know the real cost :
Internet Network Marketing

IOETI  often gets calls that go something like this:
Mr.Hany : “Hello, I’d like to know what you charge to do a website…”
Dr.Hossam: “What is your budget for a new website?”
Mr.Hany : “Well, we really don’t have a budget yet. What do you charge for a ‘simple’ website?”
Dr.Hossam : “I’m sorry, but we need to know more about your business before we can talk about price. How much does your company normally spend on advertising annually and who is your target market? (If the Mr.Hany  has a new business we ask how much they are planning to spend for advertising during the first year.)
Mr.Hany : “Well, we spend (or are planning to spend) about $___1000_______ a month for (Yellow Page advertising, radio, TV, print ads, etc.).
It’s at this point that we explain to Mr.Hany  what we refer to as the “Online Marketing Facts of Life”. This is basically a collection of facts that accurately reflect the current competitive marketplace that the Internet has now become. If a business owner thoroughly understands these facts it could potentially save his or her company a lot of time, money, aggravation, and disappointment.

Understanding some basic facts
Knowing when to be patient
Fast Facts
74% of consumers search online first when purchasing something from a local business!
87% of purchases made after an online search, were made Offline!
The average Cost per Lead of Pull Marketing (SEO, SMO, etc.) vs. Push Marketing (TV, Radio, Print, etc.) is $45 vs $255!.
80% of tech buyers say they found their vendor / product / service. 20% say the vendor found them.
E-mail provides the highest ROI of the following marketing programs:
* E-mail marketing: 25%
* SEO : 18%
* Paid Search: 16%
* Public Relations: 12%
* Direct Mail: 12%
* Print Advertising: 4%

1 comment:

  1. There are various Miami Agencies that are providing best online and offline marketing & advertising techniques.

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